9/3/14

Week in Review - September 2, 2014

Welcome to our first official "Tweek in Review"! Your LPGA social media butterflies, Tina Budd and Kate Goff are here to share some social media highlights from the prior week. There was lots of "socializing" going on during the Portland Classic Presented by Cambia Health Solutions, so let's get this party started!

Portland Classic Social Tower


If you were wondering what was looming large over the Portland Classic Presented by Cambia Health Solutions, it was their social media tower!

With Cambia Health Solutions on board as this year’s presenting sponsor, officials were tasked with making the 2014 tournament more social savvy.  Cambia Health Solutions dreamed up the tower near the practice putting green and high-traffic area to showcase Tweets and Instagram photos from fans using #PDXClassic14 through the help of the social media aggregation platform, Postano.


What a great way for fans to share their fun experiences at an LPGA event!
-----

Suzann Pettersen’s “Hide & Tweet”


If you follow Suzann Pettersen on Twitter, you know that she performed a fun “Hide & Tweet” last Wednesday night.

Pettersen set out to give away some of her cool, autographed Nike swag, including her staff bag... so she took to Twitter Wednesday afternoon to alert her fans that something was brewing…




After a few hours of guessing, fans were then informed by Pettersen that her signed golf bag was in the Nike Store in downtown Portland.  The first to get there and find it, got the Rolex Rankings #4 bag.


Winner, winner, chicken dinner! Mr. Lee, an algebra teacher from Portland, was the first to find the swag and proudly carried out Pettersen’s signed bag and shirt as well as tickets to the Portland Classic Presented by Cambia Health Solutions.

Be sure to follow Pettersen on Twitter @SuzannPettersen

-----

Welcome to the #LPGAWinnerSelfieClub


 Austin Ernst was the latest inductee into the #LPGAWinnerSelfie club with her win at the Portland Classic Presented by Cambia Health Solutions.  Each week, we post the winner selfie that is taken at the awards ceremony following play.  It’s become really fun to see the players get excited to take the selfie as a way to celebrate their victory and entry into this exclusive club!


-----

Wie Goes Pro


This last week, we saw Michelle Wie go pro in something besides golf; Wie got herself a “Go Pro”. During Wie’s time off healing her injury, she was able to let her fans still have an inside look on her day to day by using her Go Pro during both practice and her down time.


Wie is a member of our “Social 20”, which is made up of 20 Tour players that help support the idea of social engagement and interacting with fans. As a member of the Social 20, Wie is doing a great job experimenting with new gadgets and fun ways to show our fan base a glimpse of her day to day. Wie used her Go Pro to film a time lapse of her practicing on the putting greens as well as her off the course activities, painting at home. Wie is just learning to have some fun with her Go Pro, but follow along to see what other cool and fun ways Wie uses her Go Pro to see her life from a different angle.




Follow Michelle on Twitter and Instagram @TheMichelleWie
-----


SnapChat This


 One of our newest social channels that we have added here at the LPGA is SnapChat.  The best advantage of SnapChat is the quick and fun viewpoint that we can give fans.  SnapChat enables us to show behind the scenes and onsite updates for fans that are not able to attend tournaments or events.  With quick pictures and videos just lasting a few seconds long, fans are able to see some of their favorite players.

 During the Portland Classic Presented by Cambia Health Solutions, players had some fun with our SnapChat, signing their autographs on a "snap"of themselves.  This was a fun way to promote our SnapChat, while highlighting a few of the Tour players too.

Top row l to r: Belen Mozo, Danielle Kang and Julieta Granada
Bottom row l to r: Ryann O'Toole, So Yeon Ryu and Tiffany Joh


 Follow the LPGA on SnapChat at LPGA_Tour.

-----

Ryu Takes Over LPGA Instagram


Player Instagram Takeovers are quickly becoming one of the most popular and engaging social stunts on Tour.  Winner of the 2014 Canadian Pacific Women's Open, So Yeon Ryu, was our player that took over our Instagram feed this past week.  Ryu had some fun with it as well.




Instagram Player Takeovers are a great way for the fans to virtually see how player's days are set up during tournament week.  Fans are able to follow along to see everything from what type of food the player eats for breakfast, to fun tips they do during practice rounds on the course and more.  As part of player takeovers, we ask the player to post throughout the day like they normally would and tag their posts with a caption and the hashtag #LPGADayInTheLife.

Here are a few photos Ryu posted to the LPGA Instagram feed to show fans her #LPGADayInTheLife:







Follow us on Instagram @LPGA_Tour and So Yeon Ryu @1SoYeonRyu for more fun posts!

-----

Kang Engages with Fans on Our Facebook Page

Our player and fan engagement did not stop with So Yeon Ryu's Instagram Takeover this past week.  We also had another LPGA player and Social 20 member, Danielle Kang, take over our Facebook page.  Facebook Takeovers are a great and easy way to have players interact with fans on their own time, on their own terms.





Kang set up shop in the media center as we prepared for the Facebook Takeover, and fans got ready to ask Kang questions live.  This is a great way for players to directly reach out to their fans and answer any questions they have for them.  Our players love this form of engagement and plan to do a lot more of it in the future!

See some of Danielle's Facebook Takeover here:




Read Danielle's complete Facebook Q&A here.

-----

Our Favorite of the Week

As most of you probably saw, authentic food trucks lined the driving range at the Portland Classic presented by Cambia Health Solutions.  Fans and players alike feasted on the many different culinary treats offered by some of the best chefs in the Portland area.


One player in particular took a real liking to the form of food service.  Hee Young Park took to Twitter to showcase her love for the idea as she actually served food out of one of the trucks after her play on the weekend.



We think this is definitely a #LPGASeeWhy moment!  Follow Hee Young on Twitter @HeeYoungLPGA

-----

That's all for now!  See ya next week!
Posted by at
Labels: , , , , , , , , , ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)